Behind the Brand: The Rise of Elite Lawn and Landscape
In the hills of Williamson County, Tennessee, Elite Lawn & Landscape has become a trusted name in lawn care and landscaping. What started with a single yard and a simple dream has grown into a thriving local business—built on faith, family, and an unwavering commitment to excellence.
A Leap of Faith
Blake McCarroll didn’t start his professional journey in landscaping. For years, he worked a traditional 9-to-5 job, providing for his family and waiting on the right moment to pursue something more. That moment came when, with the encouragement of his wife Chelsey and the strength of his faith in God, he stepped away from the predictable path and into the calling of entrepreneurship.
With a clear mission—"Reliable Service, with Quality Results"—Elite Lawn & Landscape was born. It wasn’t just about cutting grass or planting flowers. It was about doing meaningful work, serving the community, and building a better life for his family through integrity and excellence.
Steady Growth Through Hard Work
Elite Lawn & Landscape started small—just Blake, one mower, and one customer. But word spread quickly. His dedication to showing up on time, doing the job right, and treating every lawn as if it were his own made an impression.
Now, four years later, Elite has grown to a full four-man crew, managing properties all across Peytonsville, College Grove, Arrington, Thompson’s Station, Columbia and Spring Hill. Homeowners and businesses alike trust the Elite team to keep their outdoor spaces healthy, clean, and beautiful.
Bright yard signs with a QR code can now be seen across the county. A quick scan connects visitors to the website for easy estimates and service details. The signs are more than advertising—they’re a symbol of trust and professionalism that residents have come to rely on.
Weathering the Challenges
Running a lawn care business in Tennessee comes with its share of challenges. From unpredictable weather to equipment failures and staffing hurdles, there’s always something to overcome. But Elite Lawn & Landscape has endured by staying focused on what matters: dependable service and delivering top-tier results no matter the obstacles.
Through each challenge, the business has grown stronger—thanks to a clear vision, long days in the field, and the solid foundation of faith and family.
It Takes a Village
Blake’s journey with Elite Lawn & Landscape is a powerful testament to hard work, faith, and the strength of community—and he’s the first to say he hasn’t done it alone. One of the key figures behind the scenes is his father-in-law, Tim Meek, whose constant support has made an undeniable impact on the business. From lending tools to repairing equipment, helping with deliveries, and even mowing Blake’s own yard when time is tight, Tim has been a steady and generous presence.
“Man I tell ya, it has literally taken everyone in our circle to make this business work. The most difficult thing a man can do is leave a ‘got it made’ job to chase a dream. It hasn’t been all roses and still isn’t... My father-in-law told me a long time ago, if you stick around here I can help you out in any way you need. We stuck around and it has been the biggest blessing.” — Blake McCarroll
Blake’s story is not just about building a business—it’s about the people who lift you up when you dare to dream big.
Thank You for Your Support
As Elite Lawn & Landscape continues to expand, the team remains grateful for every client, every lawn, and every opportunity to serve Middle Tennessee. The growth of the business is a reflection of the community’s trust—and that trust is never taken for granted.
So if you see one of those yard signs in your neighborhood, know that it marks more than a freshly cut lawn. It marks the journey of a local family investing in their future—and yours—with every blade of grass they care for.
Want to hear the full story straight from Blake?
Tune in to the podcast episode where Blake McCarroll, owner of Elite Lawn & Landscape, shares his inspiring journey—from leaving a 9-to-5 job to launching a thriving business built on faith, family, and hard work. You'll hear the challenges, the lessons, and the heart behind the mission of “Reliable Service, with Quality Results.”
Whether you're a homeowner, entrepreneur, or just someone chasing a dream, this episode is sure to motivate and inspire.
👉 Listen now on Spotify
